I'm a creative expert who loves innovation, design, creative strategy and automation. I'm currently working as a Senior Digital Producer, Team Lead with one of the largest data companies in the country. With 11 years of experience, I am skilled at managing workflows, video ad technology, large scale projects and initiatives, driving automation, leading teams and presenting for clients. My expertise also includes working with CMS programs and acting as the lead subject matter expert (SME) on digital ad technologies.
45% Team lead - managing my teams workflow, quality and goals. This includes conducting reviews, entering time sheets, weekly 1-1 meetings, training and optimizing our work processes.
35% Initiatives - Driving our creative personalized video technology and automation, managing our agile methodology and waterfall workflow process, and reducing timelines.
20% Execution - Managing personalized creative technology with the adobe creative suite and internal CMS tools.
One of my passions is helping and serving others (such as those in my mens study group). I have a wide variety of random extra-curricular skills including home remodel, videography, and camera light controller.
Senior Digital Producer, Team Lead - Conversant LLC.
November 2012 - Present
At Conversant my role as a Senior Digital Producer includes managing my team of 4 digital producers, managing the creative strategy and execution of our marketing projects, launches, timelines, CMS technologies and daily collaboration with account managers, engineers, product team and art directors.
Current initiatives include:
- Driving the creative strategy execution of our personalized video product launch. Which involved the full creative development, technology needs, client service level agreements, cross team training and daily communication with our product management, account and engineering teams.
- SPACE, a creative strategy team focused on creating working products designed specifically for large and at risk clients. Goal is to solve 12 client creative problems annually.
- Competitive Analysis team, managing, tracking and aligning our companies creative products against our top competitors. A ongoing solution that is key in the ever changing digital world.
Current responsibilities include:
- Managing my team of 4 digital producers, includes reviews, individual goals, weekly one on one meetings and controlling workflow with agile system
- Managing daily workflow with JIRA Agile board (waterfall system)
- Creative lead and client contact for all 3rd party digital video companies
- Creative lead on the development / UI of internal video automation tool
- Creative lead in the development / UI of internal automation script (adobe photoshop)
- Creative video contact for account management, engineering and product teams
- Created and developed the cross team 101 creative training
- Revamped and automated the "new hire" on-boarding training
- Developed two direct reports to senior positions, and one a team lead senior position.
- Lead and presented year long training syllabus for the creative department on video technologies, process and programs
- Lead and presented the Conversant "CDR" training for our Epsilon account management merger
Co Owner, Lead Designer - JBF Design
August 2016 - Present
Co-owner and cofounder of startup furniture company. My role as co-owner are lead designer and creative director for all products, digital branding, google analytics, and client relations. We build custom handmade coffee tables, end tables, shelves and cabinets.
Graphic Designer - Benson Integrated Marketing Solutions
November 2010 - November 2012
As a graphic designer I was involved in creating and designing large scale branding and signage for apartment communities throughout the country. Projects included signage, logos, brochures, to creating 20' signs. All while working closely with our in-house prepress and sign shop departments.
Prepress Technician - Sunbelt Printing and Graphics
September 2010 - November 2010
Worked as a pre-press tech and graphic designer for growing offset printing company that included preparing client files, ripping plates and creating jobs for clients that needed graphic design work.
Graphic Designer and Photographer
- American Cancer Society
March 2010 - September 2010
Worked as a contractor creating and managing the flow of multiple projects that ranged from designing branding and print materials to photography assignments and photo shoots.
Production Artist - The Creative Group / Robert Half
February 2010 - March 2010
Worked on call with production team to assist in multiple projects and assignments. Duties included layout changes, revisions, edits, and color corrections while meeting tight agency deadlines.
Art Director - Target MarkeTeam, Inc.
May 2006 - February 2010
As a Art Director my roles included designing full campaigns, logos, branding in a fast pace agency environment. Clients included that I worked on were: UNICEF, American Diabetes Association, American Cancer Society and Memorial Sloan-Kettering Cancer Center.